If you have been surfing the Internet lately you may have noticed the influx of videos that have become available online. This is because one of the new methods for Web 2.0 online marketing is using videos to spread the word about your online business. Although the concept of online video marketing may seem a bit complicated it is incredibly easy to do thanks to new and emerging technologies.
What are Online Videos?
Online videos are the videos that you see on websites that often contain an arrow on them that invites you to click so you can view the video. Online videos are also the videos you see on sites like YouTube, Viddler, or Vimeo. People post videos related to every topic you can imagine including business and online marketing.
How Do You Create an Online Video?
Thanks to new technology creating an online video is easier than you think. All you need is a computer that is equipped with a web cam or (recommended) invest in a Flip HD small handheld camera. This is a tiny camera is capable of recording voice and images to be uploaded to the online environment, it even has the c apability to make your video size compatible with social media sites so it’s accessible, small and uploads quickly – a must!
Check out this video I made explaining exactly how to make a video!
You can create a free account on sites like YouTube which will help you establish your own personal YouTube ‘channel’ that communicates to others what you are about as well as your area of expertise. When you are ready, there are simple instructions in your account on how to upload your video for others to view and share. You can also upload your videos to your own website.
Okay…How is Online Video Marketing Going to Help My Business?
When people hear the term “Online Video Marketing” they automatically think of selling however, this is not the case. You will not be creating videos to hard sell your product or service. This is a turn off to your target audience. Instead you create videos that are relevant to your area of expertise and help your viewers learn about something constructive. For example, you may create a series of “how to” videos that teach your target audience how to do something. You might also create a video that shows your target audience how to solve a problem. There is no selling involved in your video content.
You are probably thinking, “Okay….so if there is no selling involved, how do I make money with online videos?” The secret lies in the type of content you offer. If you have an online business or product that will help someone else, share this helpful information. The trick is to be viewed as the ‘Expert’. If you offer information that your target audience finds useful, they will share the video with others and follow you to your website. There is a way for viewers to share your video by clicking on a widget that allows them to easily forward the video to their friends. So when you create a video, it essentially works like word of mouth advertising except that the word spreads online.
When you create an online video there are features that allow you to place a watermark of the URL address to your website so when your video is shared on the Internet people know where to find you. So you are not doing any direct selling with the video. Instead you are attracting your target audience by helping them with a solution to a problem.
Also, search engines are beginning to recognize videos as relevant content and they are indexing the videos in the search results. If you use keywords that your target audience uses in their organic searches, they will find your video when they type the words into their search. You can place the keywords in the title, description, and tags for your video.
When you participate on social networking sites you can mention your video in your conversations on Facebook and tweets on Twitter. If people respect what you say on social networking sites, they will click on the link you provide to your video which will eventually lead them to your website.
It is also important to note that a lot of people in online marketing are using videos as a business card on the home page of their website. When visitors arrive at the site they get an immediate face-to-face introduction to the website owner. This is much more powerful then handing someone your business card or simply describing on your home page what you are all about.
So as you can see, online video marketing is a powerful tool for your online business and it is not very difficult to get started with making your own online videos. If you are starting an online business, the time is now to get involved with online video marketing as the online consumer becomes more mobile with how they seek information online.
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